Losses May Lead to Gains

Sports losses may lead to overeating, new study says.

Your favorite team is starting to get your hopes up during the last seconds of the game, but all of a sudden the clock runs out and your team is left with nothing. Instead of making that delicious dinner you had planned out, you drive to the nearest Burger King and get the biggest meal they offer, fries and all.

A vast majority of people are stress eaters, but studies are proving that sports fans are making up a lot of that category, depending on whether their favorite team wins or loses. Recently, food is used as an outlet for many of these fans, mainly consisting of foods with higher fat and sugar when their team loses and healthier foods when their team wins. Sports fans are known to be emotionally attached to their team, taking their teams defeat as a “personal defeat” and use these more fattening foods as comfort foods.

“Whenever the Chargers let me down, I just chose to sit back, relax, and eat chips until I am happy again,” says Tyler Hagan, junior. Being this emotionally attached also inclines people to eat healthier foods that are lower in calories and fat when their team is victorious.

This study was released in early September by Yann Cornil and colleague Pierre Chandon who are both a part of the INSEAD Business School. They studied the eating habits of many different fans of the NFL and found that 10 percent of fans ate more calories and 16 percent of fans ate more fat in their foods than in their daily habits when their teams suffered defeat. Another section of the study was for participants to write about their favorite teams’ wins or loses, and while answering the question, the participants were able to snack on chocolate, potato chips, grapes, or cherry tomatoes. A majority of people who wrote about defeat ate chose to eat more junk food than those who wrote about their teams winning.

Instead of having a negative solution to these loses, there are many other options to dealing with defeat, such as writing down important things in life and focusing attention on other more positive things. Some of these ideas were offered by Cornil and Chandon during their study in attempt to make fans choose healthier options and find more positive outlets.

So next time your favorite team loses, put down the cookie and think of all the positives aspects of your team and your life.